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Ariadna Anderson
SENIOR PRODUCT DESIGNER
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ABOUT ME
I'm a Senior Product Designer based in Barcelona, with experience across fintech, web3, media, streaming and marketing.
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I create intuitive, user-first digital experiences-from user research to rapid prototyping and iteration-with clarity, empathy, and impact in mind.
I've partnered with cross-functional teams to turn complex problems into clean, effective sollutions, always keeping an eye on what's next in tech, work, and craft products that users love and businesses value.
Over the years
I care deeply about accessibility and inclusion-because good design should work for everyone.
Stories I've built
I led the design and content strategy for Bitpanda’s end-to-end onboarding flow. My responsibilities included mapping the customer journey from sign-up to first trade, defining clear user pathways, and collaborating with design, product, and compliance teams to balance smooth user experience with regulatory requirements.
I worked on the implementation of SPID (Sistema Pubblico di Identità Digitale) as a fast-track verification option for Italian users. My responsibilities included defining the user journey and ensuring that legal and compliance requirements were clearly communicated without adding friction. I collaborated closely with product managers, developers, and legal stakeholders to align on regulatory needs and user expectations.
I designed and structured an onboarding checklist to guide new users through key actions after creating an account. My responsibilities included defining the checklist logic, writing clear and motivating microcopy, and working with design and product teams to integrate it seamlessly into the platform. The goal was to reduce uncertainty for first-time users and provide a sense of progress and accomplishment.
I developed the user journey for Bitpanda’s in-app product tour, designed to introduce new users to the platform’s core features. I was responsible for defining the flow giving supportive guidance, and ensuring the tour felt helpful rather than intrusive. I collaborated with content design, research and engineering teams to create smooth transitions and contextual highlights.
